Today pubbing is no longer hip in Bangalore, India's "young" city. Pub owners lament that the fizz has gone out of the business. So, it has quietly come to pass that Bangalore is no more the pub capital of India.
One of the city's iconic pubs, NASA, shut last month. Others like Black Cadillac, 180 Proof, Underground and Night Watchman went down earlier. Once, mixed groups of men and women dressed in the latest fashions, downed draught beer and listened to the latest Bollywood and Billboard hits. Now, there is a desolate air about Bangalore's pubs.
Pub World, modelled after a typical English pub was all the rage in its day. It held the monthly record for selling over 300 kegs of beer, the rough equivalent of 2,000 glasses of beer daily. As Pub World's European customers used to say, not even in Germany can they pull this off. These days, the pub sells 300 kegs in a whole year.
Bangalore's pub culture is dying because beer drinkers these days are spoilt for choices, says Carlton Braganza who runs the lounge restaurant chain called Opus. Nobody wants to drink beer and listen to music in the background, he says. They want live bands, poetry readings, supper theatre.
Bangalore has come the full circle and it is almost old-fashioned to be seen in pubs these days. Meanwhile, the city's lounge bars with their plusher sofas and soft-light ambience have stepped in to innovate and grab customers. Opus itself offers quizzes, karaoke nights, live bands and flea markets. It is a pubby environment but with a lot of add-ons. For instance, playing some cool guitar riffs to an audience of 200 recently at Opus, was politician Milind Deora.
saritha.rai@expressindia.com