Embrace October 2010 Updates

Embrace October 2010 Updates

Dear Embrace Supporters,

Embrace showcased the first version of our product at a national neonatal conference in India and received a tremendous response. Over two days, we had nearly 100 doctors sign up to purchase the product. Interest was high across the board, from private practitioners to government hospitals. It was rewarding to hear not only how needed the product was, but also how eagerly people wanted to buy it.

Embrace is excited about this amazingly positive feedback; we are eager to launch the product this winter and start saving lives!

Rahul with neonatologists at Neocon

Embrace's March to 5,000 Facebook fans!

Help Embrace reach 5,000 FB fans, and $1 will be donated to Embrace for each new fan. All you have to do is get your friends to be FB fans of Embrace by 11/20/10, and Nancy Heinen will match $1 per friend added. That easy. http://www.facebook.com/embrace?ref=search&v=app_7146470109

Exciting Updates

• Embrace was recently featured in Oprah Magazine's October Issue as 'A Genius Idea' and National Geographic Magazine's November issue as the frontrunner for the 'Little Ideas That Can Change the World' article
  

• Visit our website to see our new introduction to Embrace video. Big thanks to Aparna & Global Rickshaw Films and Ben and Kate & Neumatic for working so diligently on this!
  

• Clinical trials are progressing positively, and one baby in the study was even named after our clinical researcher, Kamalika! Read the full story on our blog
  

Embrace, a genius idea, in Oprah Magazine - October Issue

Thank you Kat Gordon & Maternal Instinct

Embrace has been fortunately enough to receive pro-bono marketing support from Kat and her agency. Maternal Instinct is a full-service marketing agency specializing in the most powerful consumer segment in the U.S.: mothers. Their talented team finds answers for brands looking to connect with moms, creating ad campaigns, brainstorming new business ideas, engaging moms through social media, and advising companies on future initiatives. You can follow Maternal Instinct's founder on Twitter @katgordon and pick up weekly wisdom from Maternal Journal, the agency's blog.

Thank you to Roberta Denning, Yumi Kuwana, Nancy Heinen, Dennis DeBroeck, Cindy Lang, Kat Gordon, Barb Haynes, and David DeWilde for hosting great Embrace events!

Roberta, Yumi, and the Embrace ladies at our Connecticut Breakfast Event

Sincerely,

Team Embrace

The Hungry Tide by Amitav Ghosh

The Hungry Tide is a novel full of ideas, none of them found to have an easy answer. In Kanai's and Piya's world, they prefer the structure of science or business where they can view everything as black or white. In the Sundarbans where the tide changes the environment daily, nothing is certain and everything in life is a shade of gray. It's a place where tigers kill hundreds of people a year, but since they're a protected species, killing a tiger that has been preying on a village brings in the goverment authorities to mete out punishment. In an environment where life is fragile, the essence of any person is broken down to its core. Amitav Ghosh lets the tide country break down the barriers of both society and his characters.

While The Hungry Tide is about the struggle for each person to find their place in the world, it's not a novel of constant action and suspense. This doesn't slow the pace of the novel. Amitav Ghosh keeps the pages turning with the history of the tide country, the stories of the local deities, scientific information, the back stories for each character, and Nirmal's journal of what happened to Kusum and her son. At times, the history and scientific information start to overwhelm the story, and these carry on for a bit too long before the final voyage up the river begins. Someone already knowledgable about the Sundarbans or cetology might find this book dragging at times with these details, but the explanation of the exotic, whether scientific, geographic, or historical, can be as engaging as the lives of the characters. A bit of judicious editing about three-quarters of the way through the novel to eliminate the history of the scientific research of the river dolphin would have been helpful.

This is a small complaint, though. For the most part, The Hungry Tide is a compelling book about ordinary people bound together in an exotic place that can consume them all. It's the basest of human emotions, love, jealousy, pride, and trust, that will make the difference. That's a lesson we all can learn, again, as we follow Piya, Kanai, and Fokir into the heart of tide country.

Credit to:

W. R. Greer

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